Track Every Click
Generate precise tracking links for Google Analytics. Measure the impact of your campaigns across email, social, and ads.
The full URL of the page you want to track.
Generated URL
Why use UTMs?
Without UTMs, traffic from email, social media, and paid ads often gets clumped as "Direct" or "Referral". Add tags to see exactly which tweet or newsletter link drove the sale.
Why Track Your Links?
If you can't measure it, you shouldn't spend money on it. UTM parameters unlock granular insights into your marketing performance.
Prove ROI
Know exactly which Facebook Ad or newsletter blast drove revenue, not just 'traffic'.
A/B Test Content
Use 'utm_content' to see if 'Button A' or 'Button B' got more clicks in your email.
Clean Data
Stop guessing. Separate 'Social Organic' from 'Social Paid' with precise 'medium' tags.
Best Practices
Follow these rules for clean, usable analytics data.
Use Lowercase
Analytics tools are case-sensitive. Always stick to lowercase (e.g. 'twitter', not 'Twitter') to avoid fragmented data.
Keep it Short
Don't write sentences. Use simple codes like 'summer-sale' or 'header-banner'. Use dashes for spaces.
Shorten It
UTM links are long and ugly. Always wrap them in a short link (like URLEdge) before sharing them socially.
Questions & Answers
Mastering campaign tracking.
Ready to Scale?
Use URLEdge to manage, shorten, and track your campaign links at scale.